Inspired by the tea brand’s renowned product that blended rich Cheezo and classic Chinese fragrant tea, the store was designed to be a spacial extension of its product experience. Following the shape of the partitions, the curve become part of the eaves on one side of the store facade.
▼店铺外观-下翻的天花在一侧构成屋檐，shop exterior-the curve become part of the eaves on one side of the store facade
The parallel partitions connected to the celling referred to the curves that randomly-formed alongside the cup by the flowing white soft Cheezo cream whenever people take a sip of the Cheezo Tea.
▼抽象化的奶盖作为空间设计概念，Cheezo cream is the design concept
Meanwhile, the partitions reached down to meet the bar table and seats, so as to separate the space to provide customers with more private and comfortable staying experience. Small holes were opened in the partitions to remind customers of the frothy texture of Cheezo as well as the friendly characteristics of the brand, and also create an intriguing way of communication between parted spaces and people on the both sides.
▼天花造型向下与吧台形成呼应，the partitions reached down to meet the bar table and seats
▼天花造型细节，detail of the ceilings
Wooden seats are featured to enhance an organic and relaxing touching point, while the gradient white paint from the bottom indicating the connection with the Cheezo Tea.
▼让喝茶成为一种风格和一种生活方式，let drinking tea become a style and a way of life
▼白色渐变油漆结合定制杉木座椅，源于对奶盖的联想，the gradient white paint from the bottom on the wooden seats indicating the connection with the Cheezo Tea
▼木质座椅细节，detail of the wood seats
▼原木材质的加入提升舒适度与亲和力，the wood material adds comfort and intimacy into the space
The translucent glass is also applied in a gradient way, providing customers with a cozy yet inspiring atmosphere.
▼白色渐变玻璃，the translucent glass is also applied in a gradient way
As opposed to the pure internal space, the outer entrance area facing the shopping mall is designed to be more vivid with metal and stone and seats on steps.It also features a slowly swinging installation on the store facade that enjoys the form of an abstract clock pendulum, indicating the peaceful ZEN time in the tea-drinking culture. The installation acts as a visual focus and makes an interesting interpretation of the brand’s philosophy.
▼位于商场室内的外摆区域选择金属与洞石的材质搭配和阶梯状的座位形式，the outer entrance area facing the shopping mall is designed to be more vivid with metal and stone and seats on steps
喜茶 · 武汉永旺梦乐城店